As Al Gore continues his onslaught against global warning and the go green initiative makes waves in corporations throughout the western world, courier company DHL has different aspirations. With a virtual slap to Gore, they chose to support an artist with a clever viral marketting campaign. The artist crafted a self-designed briefcase device with a GPS unit onboard and delivered it to DHL will very specific instructions. After the giant game of connect the dots that spanned 6 continents and 62 countries, the GPS device was delivered to Stockholm.
The result of the plotted GPS coordinates? The biggest drawing in the world, thanks to DHL and GPS!
Unfortunately, there is very little information that officially verifies this crazy stunt. However, some of the artists documents do look very convincing in their own right. So the next time your DHL delivery is running behind schedule, it might be because the pilot is too busy doing dipsy-doodles across the Atlantic Ocean with a briefcase filled with active electronics around the world – complete with red capped toggle switch straight out of a James Bond movie. On second thought, maybe this is a hoax.
Update 5/28/08 – Turns out, it was faked. The artist has updated his webpage saying “this is fictional work. DHL did not transport the GPS at any time.” Enjoy your 5 minutes in the sun Erik Nordenenkar.
We at DHL do NOT dipsy doodle in the air. We do however take indirect flights to get shipments to their destinations with our moto “on time, everytime” PS – Mission Impossible fits the DHL theme better then James Bond 007. Unless your in the fine city of Calgary Alberta where DHL does in fact have their own James Bond!